– Sean O’Toole, journalist & art critic


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I have consulted to top publishers since 2005, working most extensively with NB Publishers, Africa’s largest general publisher. Read my Daily Maverick humour column on book-editing here: Behind most good books, there’s a Merlin you’ll never meet.

Developmental editing, substantive editing, line-editing and proofreading across transatlantic/British conventions and style guides. I’m professionally fluent in English and Afrikaans, with a commercial portfolio in both languages. Ja mense, ek gooi taal.

My bewitching book blurbs have helped English and Afrikaans literature jump off the shelf and into the hands of happy new readers. As a ghostwriter, I have contributed to memoirs and cookbooks in both languages, and helped second-language speakers bring their exposés to market. Feel free to request samples.

Reader Reports
The baneful, the baleful and the banal of new manuscripts are enough to make any commissioning editor lose the plot. Calling on years of industry experience, I happily wade through the worst gonzo literature to find the manuscripts that will most likely move the market. Samples available on request.

Fiction: Adventure, apocalyptic, children & young adult, crime, education, erotic, experimental, fantasy, LGBT, light novels, graphic, historical, picaresque, romance, thriller, political satire, science fiction, space opera, tragicomedy and more.

Nonfiction: Arts, auto/biographical, business & investing, confessions, cookbooks & gastronomic, creative nonfiction, history, memoir, metaphysics, mystery & suspense, philosophy, science writing, self-empowerment, textbooks and more.


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Digital Copy
As a multimedia journalist with nearly two decades’ experience across platforms, I produce seamlessly crafted and edited copy for websites.

Digital Content Production
I worked closely with the Sunday Times digital team, among other clients, to create and curate all web content for the Sunday Times Wildlife and Travel Photograph of the Year competitions.

Podcast Production/Scriptwriting
Commissioned by Wild Earth Media, I was chief scriptwriter on In Search of a Legend: The Black Leopard (a National Geographic documentary). I have also produced television scripts for the SABC.

All Corporate and Personal Comms
Press releases and media kits, marketing and advertising copy, mission & vision statements, annual reports, internal business documents, management profiles, newsletters, funding proposals, manuals, LinkedIn profiles, CVs, resumés and personal letters.

Print Copy
My experience in editing high-profile, investigative copy in pressured newsrooms spans more than 10 years. Long-term clients include Sunday Times and Business Times, for which I have also produced eye-catching headlines.

Producing Magazines
As former assistant editor of Sunday Times Lifestyle, one of Africa’s largest weekly newspaper supplements, I am experienced at producing on-trend content with mass appeal. I am also skilled at managing permanent and freelance staff, and intensive production.

Writing Magazine Articles
Cover stories and features – arts & culture, health, food, politics, sport, engineering, psychology and science/environment.

My pen has written 15+ cover features for the Sunday Times, Engineering News and Business Day; plus hundreds of stories as South Africa’s first female environmental columnist for a national newspaper. My work has appeared in other local and international publications – and won the Sanparks Environmental Journalist of the Year award. I was the first woman writer-in-residence for the South African National Antarctic Programme. Did I mention I’m compulsively curious?

Media Project Management
I fundraised, conceptualised and launched the first national travel and wildlife photography competitions for the Sunday Times, with the support of the paper’s visionary editors (2012 to 2017). The competitions – such as the Sunday Times Wilderness Photograph of the Year – recognised and curated some of Africa’s best nature photography.

My project-management skills/services include:

– National editorial/advertorial content
– Executing creative strategy
– Securing corporate sponsorship
– Project plans and schedules
– Pre-emptive problem-solving
– Managing client expectations
– Managing day-to-day operations
– Multiple-stakeholder reporting
– Conducting presentations
– Monitoring quality implementation
– Ensuring sponsor/client sign-off

No matter your project scope, I would love to make your content sing. 
Connect with me for an obligation-free quote within 24 hours.