– Sean O’Toole, journalist & art critic


Books & Magazines | View my projects

I edit and proofread titles for top publishers. I have worked most extensively with NB Publishers – SA’s largest general publisher. My expertise covers science, conservation, wilderness, natural history, travel & tourism, arts & culture, health, food, politics, finance, sport & fitness, engineering and psychology. As former assistant editor of Sunday Times Lifestyle, SA’s largest weekly newspaper supplement, I am experienced at producing on-trend content with mass appeal. I am also skilled at managing permanent and freelance staff, and intensive production.

Digital Copy Editing | View my projects

As a multimedia journalist with nearly two decades’ experience across a range of platforms, I can produce seamlessly proofread and original copy for any website, or transform any digital copy to exact client specifications. I am well-versed in Transatlantic English and editing conventions.

Print Copy Editing | View my projects

I regularly edit high-profile, investigative copy in pressured environments where speed and accuracy are paramount. Long-term clients include Sunday Times and Business Times.


Magazine & Newspaper Articles | View my projects

Described as a ‘gifted interviewer’ by Carlos Amato, former Sunday Times Lifestyle editor. I have produced 15+ cover stories for the Sunday Times, Engineering News and Business Day alone; plus hundreds of stories as SA’s first female environmental columnist for a national newspaper. My work has appeared in many other local and international publications. My greatest interests are science, wilderness (I’m a recipient of the SANParks Environmental Journalist of the Year award) and biography. I’ve explored the world as a travel writer, also covering arts & culture, health, food, politics, sport, engineering, psychology and more as a compulsively curious communicator.

Corporate and Personal Comms | View my projects

Press releases and media kits, marketing and advertising copy, mission & vision statements, annual reports, internal business documents, management profiles, newsletters, funding proposals, manuals, LinkedIn profiles, CVs, resumés and personal letters.


A seasoned storyteller, I matriculated at Johannesburg’s National School of the Arts as my year’s best drama performer, and completed a one-year film-production course at the African School of Film, Television and Dramatic Arts as the top scriptwriting student.

My multimedia skills include:

Digital Content Production | View my projects

I have worked closely with the Sunday Times digital team, among others, to create and curate all web content for the Sunday Times Wildlife and Travel Photographer of the Year competitions. I offer digital editing, content writing and rewriting.

Podcast & Radio Prod / Scriptwriting  | View my projects

I have written scripts for hundreds of radio hours. Commissioned by Wild Earth Media, I was chief scriptwriter on the 2008 National Geographic documentary, In Search of a Legend: The Black Leopard. I have also produced television scripts for the SABC.

Managing Editor / Media Project Management | View my projects

I fundraised, conceptualised, launched and managed the Sunday Times’s first national travel and wildlife photography competitions, with the support of the paper’s visionary editors (2012 to 2017). Sponsored by major corporate sponsors, the competitions – such as the Sunday Times Wilderness Photograph of the Year competition – recognised and curated some of South Africa’s best nature photography.

My project-management services include:

– National editorial / advertorial content
– Executing creative strategy
– Securing corporate sponsorship
– Project plans and schedules
– Pre-emptive problem solving
– Managing client expectations
– Managing day-to-day operations
– Multiple-stakeholder reporting
– Conducting presentations
– Monitoring quality implementation
– Ensuring sponsor / client sign off

No matter your project scope, I would love to make your stories sing. 
Connect with me for an obligation-free quote within 24 hours.

Featured image credit: Zebra, Pilanesberg Game Reserve, North West Province, by Sunday Times Wildlife Photographer of the Year contestant Jackie Badenhorst. Published with kind permission of Jackie Badenhorst. © Jackie Badenhorst, www.jackieb.co.za